PADDLING BUSINESSstream: Water Sports Foundation Wins Four Awards | Adventure Kayak Magazine | Rapid Media
Water Sports Foundation Wins Four Awards Photo: Courtesy of Water Sports Foundation

Water Sports Foundation Wins Four Awards at IBWSS Media Campaign Contest

What is BRANDstream

At the 2018 International Boating and Water Safety Summit (IBWSS) in Lexington, KY in March, the non-profit Water Sports Foundation (WSF) earned four awards including a first-place and second place finish in the coveted Video PSA category at the annual Media Campaign Contest hosted by the National Safe Boating Council (NSBC), National Water Safety Congress (MWSC), and the National Association of State Boating Law Administrators (NASBLA).

The awards were designed to showcase the outreach efforts of organizations, agencies, and groups in the realm of boating and water safety. The contest was created years ago to recognize the creative ways boating and water safety advocates are communicating with the public about safety.

WSF, a U.S. Coast Guard non-profit grant recipient since 2011, contracts with seven media providers in the powerboat, sail, and human propelled segments to produce and distribute outreach materials informing the public about the need for increased awareness of boating and paddling safety.

WSF, won first place and second place in the Video PSA category. First place was awarded for the entertaining Boat Man Series where an amusing character plays the infamous “Boat Man” as he repeatedly pops up on unsuspecting boaters to remind them of particular oversights in safety. The series was created by Bonnier Corp. of Winter Park, FL, producers of Boating, Sport Fishing, Yachting and WakeBoarding among others. 

In the Booklets and Brochures category, WSF took second place for its Be Smart, Be Safe, Have Fun paddlesports safety pamphlet that clearly identifies eight need-to-know subjects with basic safety advice for novice paddlers. Just shy of seven million copies were printed and they are being distributed by eight of the world’s largest entry level kayak manufacturers inside each boat’s registration package to reach new paddlers at retail reminding them of the need for basic safety. The pamphlet was designed by The Enthusiast Network of Carlsbad, CA, producers of Canoe & Kayak and SUP the Mag.

Be Smart Be Safe Have Fun

In the Audio PSA category, WSF won third place for its three, 60-second Spanish language audio PSA’s that are distributed by more than 137 Spanish language radio stations in America. The Hispanic Communications Network of Washington, DC produced the radio spots.

WSF would like to recognize all of its media partners for the wonderful contributions that they have all made towards safer boating and paddling in America. Jim Emmons, WSF’s NonProfit Outreach Grants Director said, “None of this could have been possible without the support of the U.S. Coast Guard. We are truly blessed to be surrounded by so many incredibly talented and extremely passionate content providers. It was very rewarding to see their hard work and dedication to the task of making boating safer, be recognized at such a prestigious event.”

View some of the Water Sports Foundation's safety paddling videos here.

About Water Sports Foundation

Headquartered in Orlando, FL, the Water Sports Foundation is the non-profit educational arm of the Water Sports Industry Association ( Since 2011, WSF has received U.S. Coast Guard boating and paddling safety outreach funding through the non-profit grant program. The Sport Fish Restoration and Boating Trust Fund administered through Congressional action provides funding for the U.S. Coast Guard’s recreational boating safety initiatives. For more information, call WSF at 407-719-8062.

Related items

  • How Crowdfunding, CAD And 3D Printing Are Making Small Scale Production More Viable Than Ever
    For years, Pyranha’s U.S.-based design team dreamed of making a longer, faster version of the company’s speedy 9R creek boat.They live and paddle in the American southeast, where Green Race…


  • How Paddlesports Manufacturers And Specialty Stores Compete With Box Stores
    By now you’ve probably seen Perception’s Yak-Off video. The viral advertisement pokes fun at low-cost kayaks in faux-confessional style. Actors urge viewers not to get “yakked-off ” by cheap box…


  • Stellar Kayaks showcased the all-new 11.5-foot canoe called the Dragonfly, at Paddlesports Retailer 2018 in Oklahoma City. Rep Ben Lawry took the Paddling Magazine team on a tour of the new 28-inch-wide…


  • Oklahoma City, Oklahoma, August 30, 2018  // Paddlesports Retailer’s official media partner Rapid Media presented the inaugural Paddling Magazine New Product & Industry Awards last night at the second annual…


  • “Trump: Good or bad for paddlesports?”  We posed that question to industry leaders for last year’s Sound Off section of Paddling Business. It was a tongue-in-cheek query, designed to invite humorous responses…


  • Popular Articles

    Free Newsletter

    Join 100 000+ fellow paddlers! Get the latest paddling news and special offers delivered straight to your inbox.  


    1 (613) 706-0677