New Product Showcase Exhibitor Guidelines
New Product Showcase Exhibitor Guidelines

Guidelines 

Exposure and Benefits

The Paddling Business 2019 Product Guide & Paddlesports Retailer Show Guide (print and digital) provides brands with an outstanding opportunity to highlight featured and new products to industry buyers and media during Paddlesports Retailer and afterward. For reference, click here to read last year’s edition.

Read by all North American Paddlesports Buyers

All onsite media and attending retailers will receive this special issue of Paddling Business. The 2019 Product & Show Guide will also be sent to all non-attending North American retail buyers, outfitters and liveries through the Paddling Business exclusive industry newsletter.

Includes Product Video

All brands submitting products to the 2019 Product & Show Guide will receive one product spotlight in the form of a two- to three-minute video filmed and produced by the Paddling Magazine or Kayak Angler production teams. This video will be published to Paddling Magazine or Kayak Angler and Paddlesport Retailer YouTube and Facebook channels with appropriate brand tagging. For reference, click here to watch sample videos.

 

Eligibility

All paddlesport companies are invited to include Featured Products and/or New Products in the 2019 Product & Show Guide. Products meeting the New Product criteria may qualify to receive additional benefits, including the eligibility for the New Product Showcase (available only to Paddlesport Retailer exhibitors) and the Paddling Magazine Product and Industry Awards (available only to Paddlesport Retailer exhibitors).

 

A New Product is defined as one manufactured or exclusively distributed by a company exhibiting at this year’s Paddlesports Retailer Show and was introduced to the marketplace after January 1, 2018. Products not meeting the above criteria may still be entered in the 2019 Product Guide. Featured Products are eligible to be included in the 2019 Product & Show Guide but are not eligible for the New Product Showcase or Product Awards.

 

The following product information will be included in the 2019 Product & Show Guide:

  • Product Image (5 in long side)
  • Product Name
  • Brand Name
  • Paddlesports Retailer Booth Number (if applicable)
  • Product Description
  • MSRP
  • Brand Website URL

 

Pricing

Products entered in the 2019 Product & Show Guide are $165/product. This fee includes:

  • Product listing in 2019 Product Guide print edition, available at Paddlesports Retailer Show
  • Product listing in 2019 Product Guide digital edition (including URL hotlink from product), sent to all paddlesports industry including non-attending retailers
  • Two- to three-minute product video, published to Paddling Magazine, Kayak Angler and Paddlesports Retailer YouTube and Facebook, with brand tagging
  • Brand logo placement on Paddlesport Retail exhibitor directory in 2019 Product & Show Guide

 

Delivering Your Product(s)

Exhibitors must check-in their products themselves by bringing the product with them to the Paddlesports Retailer Show. All entries must be personally checked-in at the New Product Showcase during the following show hours:

  • Sunday, August 26: 1 p.m. - 9 p.m.
  • Monday August 27: 8 a.m. - 12 p.m.

 

The New Product Showcase opens for the Demo on Monday, August 27 at 3 p.m.

 

Display Guidelines

Exhibitor must supply one actual product to display for each New Product category entered.

 While we will do our best to display products, we cannot guarantee specific placement of products and we reserve the right to move product displays as necessary to maximize use of the space provided. Products will be displayed in one of two ways:

  • Tabletop Displays: for small-medium products
  • Floor Displays: for large or heavy products

Each New Product display will be accompanied by a 2019 Product Guide descriptive sign. This sign will contain the following information:

  • Product Image
  • Product Name
  • Brand Name
  • Paddlesports Retailer Booth Number
  • Product Description
  • MSRP
  • Brand Website URL

No additional exhibitor-provided signage will be allowed.

 

Product Pick Up

Exhibitors can pick up their product displays at the end of the show on Thursday, August 30 at 3 p.m. Products not picked up by Thursday, August 30 at 4 p.m. will be considered abandoned. Show Management will not be responsible for the return of abandoned products.

 

Security

While security is provided at the Paddlesport Retailer Show, Rapid Media and Paddlesports Retailer show management cannot accept any responsibility for entries. By completing the entry form, you expressly waive and release Rapid Media and Paddlesports Retailer, their respective directors, officers, employees, agents and/or servants from and against any and all liability for damage, destruction or loss of the entry submitted to the New Products Showcase or any consequential loss or damage whatsoever.  

 

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