Paddling Business 2019 Product Guide & Show Guide
Paddling Business 2019 Product Guide & Show Guide

Paddling Business 2019 Product Guide Show Guide

Produced by the Rapid Media in partnership with Paddlesports Retailer, the Paddling Business 2019 Product Guide and Paddlesports Retailer Show Guide covers new and featured products, exhibitors, industry news and events throughout and following the show. Print distribution to the industry at the show and subsequent digital distribution delivers your products and critical industry information to North American retailer buyers, outfitters and editorial media for unmatched preseason buying and promotion.

 

Display advertising and featured and new product listings in the 2019 Product & Show Guide allow you to speak to buyers now, exactly when their buy-sell cycle begins and when purchase decisions are being made. Reaching retailers through a combination of the 2019 Product Guide and, if eligible, the New Product Showcase and Paddling Magazine Industry Awards is the most cost-efficient, targeted and effective means to enhance your 2019 sales program.

 

Exposure and Benefits

The Paddling Business 2019 Product Guide & Paddlesports Retailer Show Guide (print and digital) provides brands with an outstanding opportunity to highlight featured and new products to industry buyers and media during Paddlesports Retailer and afterward. For reference, click here to read last year’s edition.

 

Read by all North American Paddlesports Buyers

All attending retailer buyers and editorial media will receive this special issue of Paddling Business. The 2019 Product & Show Guide will also be sent to all non-attending North American retail buyers, outfitters and liveries through Paddling Business’ exclusive paddlesports industry newsletter.

 

Includes Product Video

All brands submitting products to the 2019 Product & Show Guide will receive one product spotlight in the form of a two- to three-minute video filmed and produced by the Paddling Magazine and/or Kayak Angler production teams. This video will be published to, and your brand tagged on, Paddling Magazine and/or Kayak Angler and Paddlesport Retailer YouTube and Facebook channels. For reference, click here to watch sample videos.

 

Eligibility

All paddlesport companies are invited to include Featured Products and/or New Products in the 2019 Product & Show Guide. Products meeting the New Product criteria qualify to receive additional benefits, including the eligibility for the New Product Showcase (available only to Paddlesports Retailer exhibitors) and the Paddling Magazine Product and Industry Awards (available only to Paddlesports Retailer exhibitors).

 

Featured Products are eligible to be included in the 2019 Product & Show Guide but are not eligible for the New Product Showcase or Products Award.

 

A New Product is defined as one manufactured or exclusively distributed by a company exhibiting at this year’s Paddlesports Retailer Show and was not introduced to the marketplace before January 1, 2018. Products not meeting the above criteria may still be entered in the 2019 Product Guide as Featured Products.

 

The following product information will be included in the 2019 Product & Show Guide:

  • Product Image (5 in long side)
  • Product Name
  • Brand Name
  • Paddlesports Retailer Booth Number (if applicable)
  • Product Description
  • MSRP
  • Brand Website URL

 


Pricing

Products entered in the 2019 Product & Show Guide are $165 per product. This fee includes:

  • Product listing in 2019 Product and Show Guide print edition, available at Paddlesports Retailer Show
  • Product listing in 2019 Product and Show Guide digital edition (including URL hotlink from product), sent to all paddlesports industry including non-attending retailers and outfitters
  • Two- to three-minute product video, published to Paddling Magazine, Kayak Angler and Paddlesports Retailer YouTube and Facebook, with brand tagging
  • Brand logo placement and booth number on Paddlesports Retailer exhibitor directory in 2019 Product & Show Guide, if a Paddlesports Retailer exhibitor

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