PADDLING BUSINESSstream: Paddlesports Retailer Update | Rapid Magazine | Rapid Media
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Paddlesports Retailer co-founders Sutton Bacon (left) and Darren Bush (right) stand with Scott MacGregor, publisher of Rapid Media, the official Paddlesports Retailer media sponsor. Paddlesports Retailer co-founders Sutton Bacon (left) and Darren Bush (right) stand with Scott MacGregor, publisher of Rapid Media, the official Paddlesports Retailer media sponsor. Photo: Scott MacGregor

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Paddlesports Retailer, the new industry trade show designed “for paddlers, by paddlers” is just five months away. This year the trade show moves from its debut location in Madison, Wisconsin, to the Cox Convention Center in centrally located Oklahoma City.  

“Oklahoma City is cool,” says Paddlesports Trade Coalition chairman, Bill Kueper, in a Paddlepsorts Retailer meeting at Canoecopia on March 9, 2018. “Housing is easy. The water venue is world-class brilliant. There’s nothing else like it in the United States. Oklahoma City is becoming a major Metropolitan area—they’re trying to be the new Boulder.” 

Paddlesports Retailer runs Tuesday, August 28 to Thursday August 30. The on-water demo will take place on Monday, August 27 at the Boathouse District. The demo will begin at 3 p.m. and run until 10 p.m. underneath the facility’s stadium lights.  Show participants can canoe, kayak, raft and paddleboard down class II-IV rapids while testing all the latest flatwater boats on the USOC sprint kayak course. The Boathouse is walking distance to the trendy Bricktown District, downtown, and the convention center and adjacent hotels.

“I think we’re going to want to be in Oklahoma City on a longterm basis,” said Paddlesport Retailer co-founder Sutton Bacon during the same meeting. “We’d like to find a home and stay there and make some roots."

The Cox Convention Center offers more trade show space than the Alliant Energy Center in Madison, Wisconsin, home of consumer show Canoecopia and where Paddlesports Retailer debuted last year. 

The Cox Convention Center also offers room to grow, says Bacon. He reported registration has been going well, with 175 retailers registered from 90 unique stores as of early March. In 2017 more than 550 buyers from a total of 275 unique retailers attended and organizers plan to grow these numbers in 2018. 

In its inaugural year, Paddlepsports Retailer became the largest paddling-specific trade show in North America in terms of floor space and attendance. Given the great response to last year's event, with 97 percent of attendees saying they'd return for two or more days in 2018, growth shouldn't be a problem, Bacon figures. 

Rapid Media will be returning as the official media sponsor of Paddlesports Retailer, and new for 2018 it will produce the Paddling Magazine Product and Industry Awards held the evening of Wednesday, August 29th. Read more about the Paddling Magazine Product and Industry Awards here.

"We're already working on developing the new Paddling Magazine Product and Industry awards," says Scott MacGregor, Rapid Media founder, and publisher of Paddling Magazine. This new initiative with Paddlesports Retailer will reward product innovation and showcase the efforts of individuals, organizations and brands dedicated to strengthening the paddlesports industry.

As the official media partner of Paddlesports Retailer, Rapid Media will also prepare a special Paddlesports Retailer edition of their Paddling Business trade magazine, reporting from the show floor and producing pre- and post-show coverage. See the 2017 issue of Paddling Business here

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