The Big Gear Show Hires Marketing And Events Veterans Yoon Kim And Dave Petri
Feature photo: Courtesy The Big Gear Show
The Big Gear Show Hires Marketing And Events Veterans Yoon Kim And Dave Petri
Written by The Big Gear Show Press Release
The Big Gear Show, the tradeshow for bike, paddle and outdoor gear, has hired two industry event and marketing professionals, Yoon Kim and Dave Petri. Yoon Kim will lead the show’s marketing and provide support to operations. Dave will direct retailer outreach, as well as support developing the show’s education program.
Yoon Kim is the founder of Outdoor Media Summit, the conference for media and marketers in outdoor, as well as Outdoor ECOM, the first digital marketing focused agency in the outdoor industry.
Dave Petri is the founder of the marketing firm, Cynosura Consulting and is the Board Chair for the North Carolina Outdoor Recreation Coalition. He is also the former Vice President of Marketing at Nester Hosiery where he led the launch of Farm to Feet socks and served on the Outdoor Industry Association’s Sustainability Advisory Council.
“Both of these experienced industry veterans are well equipped to grow the show,” says Sutton Bacon, founder of The Big Gear Show. “Yoon brings skills in show planning and digital marketing that will raise awareness to maximize attendance. Dave’s background in brand marketing can address the distinct needs of retailers attending the show. He brings additional insights on targeting military buyers, an important customer across multiple segments.”
These two new hires complement the Big Gear Show’s current leadership and will help support the show’s commitment to the needs of brands and specialty retail across the show’s categories.
About The Big Gear Show
The Big Gear Show delivers a new model of B2B event designed for specialty retailers, produced by specialty retailers. The event is all outdoors, in the elements, featuring brands and gear that get customers outdoors. The show is in its second year and the 2022 event will take place August 2–3, at Deer Valley Resort, Park City, Utah.
Retailers and brands can apply to attend The Big Gear Show at thebiggearshow.com/apply-to-attend